Hey There
I’m Jo

Senior Designer for Brand, Marketing & Everything In Between

I bring over 20 years of experience building brands and designing marketing that converts for startups and global brands.

I specialize in brand identity, while comfortably handling everything from logos to animated ads and illustrated content.

About Me

I’m a senior designer with over 20 years of experience working across brand, marketing, and product design.

I’ve helped startups find their voice and supported established brands as they scale — designing systems that are practical, flexible, and built to last. My background spans everything from brand identity and campaigns to motion, illustration, and hands-on production, which means I’m comfortable both shaping the big picture and executing the details.

I care a lot about clarity — in strategy, in visuals, and in how things are built. I like simple ideas, strong foundations, and work that holds up over time.

When I’m not designing, I’m usually building side-projects, experimenting with new tools, or going deep on systems — visual or otherwise.

Molecule Coffee

Modular marketing design system for a functional coffee brand, using color, iconography, and composition to clearly differentiate multiple products across scalable digital formats.

View Project
Option Alpha

Long-term in-house marketing design work spanning illustration, educational content, eBooks, data visualizations, and YouTube thumbnails for a financial education platform.

View Project
Stiva Real Estate

End-to-end brand and marketing design for a real estate company, including identity systems for two commercial plazas, motion graphics, video editing, and web design.

View Project
Brisky Bagels

Brand identity and visual system for a New York–style bagel shop, focused on optimism, energy, and consistency across packaging, signage, and digital touchpoints.

View Project
Scout Brewing Co.

Brand identity for a pale ale inspired by exploration and adventure, translating scouting themes into a bold, approachable visual system for packaging and promotion.

View Project
Confetti Events

High-volume marketing design system for an events and team-building company, supporting dozens of experiences through adaptable visuals, sub-brands, and promotional assets.

View Project
Mary Frances

Branding, social media, print, and web design for a US-based accessories brand inspired by Mexican craftsmanship, using a restrained visual system that lets colorful products and imagery take center stage.

View Project
The Bright App

Marketing design and motion graphics for a coaching platform, creating ads and digital assets that clearly communicate value and support user acquisition across web and app.

View Project
Blade Breakers

Work-in-progress retro top-down PvP battler, focused on cohesive visual direction, UI flows, and system-driven design where every element is built around sword-based mechanics.

View Project